NaturCycle Rebranding & ux Design

The project aimed to rebrand NaturCycle and to design a mobile app that enhances user engagement, promotes sustainability, and simplifies the purchasing experience for environmentally conscious consumers.

Tools Used:

My Role

I was responsible for the complete rebranding of NaturCycle, including logo design and visual identity. My role primarily focused on the following areas:

Logo Design:

Crafted a modern and symbolic logo to represent the brand’s commitment to sustainability. The design incorporated geometric formations that aligned with NaturCycle's eco-friendly values.
User Research & Documentation:

Collaborated on user research, competitive analysis, and usability testing to ensure that the app’s design aligned with consumer needs and market expectations.

Key Contributions:

Created a geometric logo representing NaturCycle’s mission of sustainability.
Developed a color palette that reflects the brand's eco-friendly focus.
Contributed to user personas, journey mapping, and wireframes, ensuring that the app meets the needs of eco-conscious consumers.
Ensured that the rebranding maintained NaturCycle's core values of transparency, sustainability, and community engagement.